Specialising in profile raising, brand development and strategic relationship building, I transform the inner workings of marketing, developing a department and refining focus to create growth. Finding out what makes people tick, the very essence of marketing, I use my experience to advise business leaders how to strategically target the market and translate business objectives into effective marketing performance strategies to help companies reach the next level.
ATTENTION GRABBING IN A SATURATED MARKET
Five year old scale-up tech company with a strong product to disrupt the market but with a minimal commercial function to sell. One major client. Relying on founders’ connection for business development.
To grow the business to SME. Raise the company’s profile to attract talent, clients, investors and potential buyers in a saturated market.
Created a commercial marketing function to bring in major leads and warmed contacts for the sales team. Advised the leadership team on strategic sales activities and created opportunities to develop strong relationships with key people and organisations within the industry.
18% YoY revenue growth in my first two years. 98% YOY by Y3.
Work force nearly tripled during my tenure.
Established significant brand presence in a saturated commercial market and strong employer brand within the North East.
Acquired by German Conglomerate, The Gauselmann Group.